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Digital marketing To Increase Business

 Monday, 06th August 2018

Digital marketing To Increase Business

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Digital Marketing, Tips,

Digital marketing is mandatory for businesses that want to make it through the challenges of the online world.


Digital marketing involves a wide spectrum of tools and tasks, which can all be used to accomplish a variety of goals related to stronger branding, better engagement, increased traffic, attracting prospects, converting visitors into leads, generating sales, etc.

A different strategy needs to be created for each goal, because it's not just about being present on Internet, but knowing how to be present. Having a strategy sets up the path we’ll need to go down in order to reach our goals.

In this post, we'll recap some of the most relevant digital marketing strategies to attract prospects and increase your sales online.

We're going to dive into the 3 types of digital marketing strategies you can implement right away, to attract prospects to your website.

But, before you begin implementing any digital marketing strategy, it's important you make sure your website is 100% optimized to generate sales. Since all the traffic you receive as a result of your efforts will land on your website, you need to make sure it follows best practice if you’re going to convert those visitors into leads.

 

 1. A Strategy That Creates Value

One of the most popular modern marketing trends involves creating value for customers. You've probably heard some of the latest terms, such as Inbound Marketing or Content Marketing. Well, these are all focused on creating value.

A while ago, brands were the ones who called the shots and asked consumers for value (money) without offering anything in return but their products and services.

Things have changed. In this vicious and competitive market, the consumers are the ones who are in control and make the rules. They are demanding additional value, not just products or services.

So what is “creating value”? It's simple. It is the act of offering additional material, or content, that’s useful and relevant to the consumer (e.g. blog posts, e-books, videos, webinars, infographics, etc.). These are designed to solve the consumer’s problems, help them become better at what they do and/or improve their own products or services (when you’re a B2B).

Be careful. Creating value doesn't mean talking about your brand in every piece of content.

The buying process consists of 3 main stages: awareness, consideration and decision. During the first stage, prospects identify that they have a problem or a need, and start looking for a solution. During the second stage, they begin to consider all the possible solutions to the problem. In the third stage, they assess different providers to see which one can better solve their problem.

The idea is to that you should create content for each of the different stages of the buying process. If you want to talk about your brand or mention it, it is recommended that you wait until the decision stage, when your prospects are looking for providers. If you mention it before this, they may feel overwhelmed and won't see the value of what you’re offering.

How does all this content generate sales? It’s pretty straightforward. The secret is to guide the prospects through the stages by, connecting all your materials to each other until they choose your product.

It has been proven that those brands that create value for their consumers gain their custom and loyalty. Ultimately, this translates into more sales.

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